Language
Pronunciation
日本語:
浮雲–"ふうん"
English:
FUUUN–"Fun"
Product One-liner (v1.0)
遊行単
Mobile Zen Capsule
Mission (v0.5)
仲良い家族を増やすために遊行を提供する。
To catalyse world peace through happy families,
one road trip at a time.
Catch Copy (v1.0)
雲に乗ろう。It's Fun!
Slogan (v1.0)
Have some Fuuun
Keywords (v1.0)
#undefined #unattached #unlimited
#japanese #zen #tea #workation #freedom #vanlife
Visuals
Color
![Greyscale Color Tones](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/601b1574eb5a8d37a3dc768c_color.png)
![Holographic Color Tone](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/601b15742f328374ce8a069c_color2.png)
Two non-extreme shades of grey juxtaposed with a free range of holographic colors.
Logo
FUUUN's logotype is a semi-pictogram where the augmented typography expresses the nature and thinking of the brand.
![FUUUN Logo + margin rules](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/601b15743f39be83996c5628_fuuun-logo-en.png)
In English, a playful interpretation of the word with wheels.
![FUUUN Kanji logo + margin rules](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/601b1574cb3a1e56b0d043b4_fuuun-logo-kj.png)
In Kanji, a lightened text with intentional relief of tension in the strokes.
Images
![FUUUN imaginary](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/601b12028c03c9100dcb5fca_image.png)
FUUUN's photograph/images, by default, follows a symmetric layout where the horizon at far equally divides the frame into 2 halves. In normal situations, a person, strange object or feature that slightly breaks the balance and creates curiosity is desired.
![brand image layout samples](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/6046b8ff3f71634c05380ec7_fuuun-image-style-100.jpg)
The same rules apply to portraits + objects
Access Photographic AssetsLayouts
Social Media
Prints
Artworks / Patterns
大地
A minimalist map of only the shape of nature, without any human labels. A view from the sky of the beloved fujisan.
![Topography pattern](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/6046b9001684de4887b61f67_fuuun-art2-100.jpg)
Clouds
A data visualisation of the cloud coverage above fujisan, for the year 2019 and 2020.
![Cloud data pattern](https://assets-global.website-files.com/5f915182ace02b87ab1d5b8b/6046b900d99300800a60ebe1_fuuun-art1-100.jpg)