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It's
Fun!

Brand Code

in a nutshell

Language

Pronunciation

日本語:

浮雲–"ふうん"

English:

FUUUN–"Fun"

Product One-liner

キャンピングカーを超える移動体験
The Zen of Work-Life-Travel

Catch Copy

雲に乗ろう。It's Fun!

Slogan

Have some Fuuun

Keywords

#undefined #unattached #unlimited
#vanlife #japanese #zen #tea #workation #freedom

Visuals

Color
Greyscale Color TonesHolographic Color Tone

Two non-extreme shades of grey juxtaposed with a free range of holographic colors.

Logo

FUUUN's logotype is a semi-pictogram where the augmented typography expresses the nature and thinking of the brand.

In English, a playful interpretation of the word with wheels.

In Kanji, a lightened text with intentional relief of tension in the strokes.

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Images

FUUUN's photograph/images, by default, follows a symmetric layout where the horizon at far equally divides the frame into 2 halves. In normal situations, a person, strange object or feature that slightly breaks the balance and creates curiosity is desired.

The same rules apply to portraits + objects

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Layouts

Social Media

Prints

Artworks / Patterns

大地

A minimalist map of only the shape of nature, without any human labels. A view from the sky of the beloved fujisan.

Clouds

A data visualisation of the cloud coverage above fujisan, for the year 2019 and 2020.

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