It's
Fun!

Brand Code

in a nutshell

Language

Pronunciation

日本語:

浮雲–"ふうん"

English:

FUUUN–"Fun"

Product One-liner (v1.0)

遊行単
Mobile Zen Capsule

Mission (v0.5)

仲良い家族を増やすために遊行を提供する。
To catalyse world peace through happy families,
one road trip at a time.

Catch Copy (v1.0)

雲に乗ろう。It's Fun!

Slogan (v1.0)

Have some Fuuun

Keywords (v1.0)

#undefined #unattached #unlimited
#japanese #zen #tea #workation #freedom #vanlife

Visuals

Color
Greyscale Color TonesHolographic Color Tone

Two non-extreme shades of grey juxtaposed with a free range of holographic colors.

Logo

FUUUN's logotype is a semi-pictogram where the augmented typography expresses the nature and thinking of the brand.

FUUUN Logo + margin rules

In English, a playful interpretation of the word with wheels.

FUUUN Kanji logo + margin rules

In Kanji, a lightened text with intentional relief of tension in the strokes.

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Images
FUUUN imaginary

FUUUN's photograph/images, by default, follows a symmetric layout where the horizon at far equally divides the frame into 2 halves. In normal situations, a person, strange object or feature that slightly breaks the balance and creates curiosity is desired.

brand image layout samples

The same rules apply to portraits + objects

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Layouts

Social Media

Prints

Artworks / Patterns

大地

A minimalist map of only the shape of nature, without any human labels. A view from the sky of the beloved fujisan.

Topography pattern

Clouds

A data visualisation of the cloud coverage above fujisan, for the year 2019 and 2020.

Cloud data patternAccess Pattern Assets