It's
Fun!

Brand Code

under 5 minutes

Language

Pronunciation

日本語:

浮雲–"ふうん"

English:

FUUUN–"Fun"

Catch Copy

雲に乗ろう。It's Fun!

Slogan

Have some Fuuun

Keywords

#undefined #unattached #unlimited

Visuals

Color

Two non-extreme shades of grey juxtaposed with a free range of holographic colors.

Logo

FUUUN's logotype is a semi-pictogram where the augmented typography expresses the nature and thinking of the brand.

In English, a playful interpretation of the word with wheels.

In Kanji, a lightened text with intentional relief of tension in the strokes.

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Images

FUUUN's photograph/images, by default, follows a symmetric layout where the horizon at far equally divides the frame into 2 halves. In normal situations, a person, strange object or feature that slightly breaks the balance and creates curiosity is desired.

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Artworks

Original Artwork: 大地

A minimalist map of only the shape of nature, without any human labels. A view from the sky of the beloved fujisan.

Details coming soon

Original Artwork: Clouds

A data visualisation of the cloud coverage above fujisan, for the year 2019 and 2020.

details coming soon